A successful Search Engine Optimization (SEO) is vital if you are looking to market your products and services internationally online.
A multilingual website is no longer enough. In actual fact, product descriptions need to be found by all the main search engines in the respective country (Google, Bing, Yahoo, Yandex, Baidu etc.) in all target languages.
The increase in users’ internet searches via mobile devices poses a new challenge for the mobile SEO field.
A professional SEO translation improves your website ranking!
Using the correct keywords is integral in deciding whether your company appears high up in search results.
This presumes that you know which search terms your potential clients are using when looking for the desired products or services.
Therefore, good keyword research in the foreign language is key to a successful international marketing campaign. Our experienced SEO translators are at home in the target country and know which terms are common and are used by the respective target group. A feel for linguistic nuance, cultural context, and working daily in the SEO field are essential.
We help you to improve your website’s international reach and ranking.
This is what a successful SEO translation takes!
- It comes down to the right keywords
Our SEO translators research the most important keywords, which appear high up the search engine results page (SERP) hits. To do this, they use various approaches and techniques. Such research can only be performed by native speakers from the target country who have a comprehensive knowledge of the SEO translation field.
- Different country, different Google
A simple translation from the source language into the target language is not enough to discern search behaviours or the preferred search engine of a particular country. For example, in Russia people don’t google; here, Yandex is the leading search engine.
Even translations, which are technically correct, are not always adequate. What’s important is the search volume of the keywords, i.e. the number of searches for a specific term.
Once the most important keywords have been found, they can be used in the translation. In this way, linguistic nuance and cultural features are taken into account.
- Translate web content for your target groups
The customer in the target country can only find the desired products by using the correct keywords. These keywords are built into the target language text and embedded into the entirety of the web content, so that the customer feels appropriately spoken to, clicks on the website and finds the products or services they are looking for.
- Your AdWords campaigns are in safe hands with us
Within the scope of successful SEO translations, AdWords and other PPC campaigns are often started. As these promotional opportunities are often costly, it is of upmost importance that the respective translation is faultless and causes the potential customer to click on the products and services on offer. Translating these adverts poses particular challenges for the translator. For example, headings may not go over a certain number of characters, which also affects the URL. Only experienced SEO translators can perform the balancing act of creating a readable and attractive translation, whilst ensuring the technical specifications are met. In such cases, embedding the correct keywords is essential and an important prerequisite for a successful PPC campaign.
- Metatag optimisation
MetaTag optimisation is also subject to strict character limits. The aim is to optimise the page description. The site has to be described accurately, in doing so, to efficiently integrate the most important keywords.
Your partner fpr efficient SEO translations
- Keyword research and translation: We research suitable keywords (search terms) and translate them in a way that is suitable for your target market and target groups.
- AdWords campaigns: We translate your advert texts whilst ensuring search engines‘ specifications and guidelines are adhered to
- Product descriptions for e-commerce, online shops and online catalogues: We translate your product descriptions precisely and reliably, whilst taking the most important keywords into account.
Naturally we proofread your existing online texts and adjust these in the desired foreign language.
Moreover, we can extract your online texts from all common source formats (e.g. HTML, XML, Flash presentations, databases, ASP, PHP etc.)